Equitable Buildings Loss

January 10, 1912, New York Times, "Equitable Buildings Loss,"

To the Editor of the New York Times:

As a policyholder in the Equitable Life Assurance Society, I am naturally interested in its management. It is absurd, I think, to contend that a building apraised by the city for over $2,000,000 has no insurable value, and that its destruction does not entail a financial loss upon the owners. The idea of a life insurance company, whose success depends upon people carrying insurance, going without fire insurance on property of such immense value is next to unthinable. F.H. Ross New York Jan. 10, 1912